PRESTONSBURG, Ky. (Feb. 27, 2025)—As flood cleanup begins in eastern Kentucky, the Big Sandy Area Development District (BSADD) is adapting its Fueling Innovation, Revitalization, and Entrepreneurship (FIRE) Program to provide direct, hands-on support to affected small businesses.
Launched in October 2024 with funding from the Appalachian Regional Commission and Kentucky Power, FIRE was initially designed to foster small business growth and economic revitalization across BSADD’s five-county region of Johnson, Floyd, Magoffin, Martin, and Pike. However, in response to this month’s devastating floods, BSADD quickly shifted the program’s focus toward disaster recovery.
Before the floods, FIRE had been equipping entrepreneurs with advanced data tools to assess foot traffic, demographics, and consumer behavior, helping them navigate uncertain markets. The program also allowed for the hiring of a business development specialist to offer personalized guidance through meetings, workshops, and networking opportunities. Now, with many small businesses struggling in the wake of widespread flooding, FIRE has expanded its mission to provide immediate relief and stabilization support.
“Right now, businesses don’t just need financial assistance,” said Blake Moss, FIRE Project Lead and BSADD Public Administration Specialist. “They need someone to guide them through this uncertainty. We’re that shoulder to lean on—a direct link to resources, answers, and, most importantly, in-person support.”
The floods impacted dozens of small businesses across the BSADD region, with nearly 100 affected in Coal Run alone, according to Moss.
Through FIRE, BSADD is helping business owners navigate disaster recovery, including eligibility for FEMA Individual Assistance, SBA disaster loans, and other financial aid. The program also provides hands-on support with applications, documentation, and long-term recovery planning.
This boots-on-the-ground approach has already resulted in more than a dozen meetings with affected businesses, ensuring they receive the guidance needed to rebuild.
As recovery efforts continue, BSADD urges any business in need—whether for financial relief or expert guidance—to reach out for support.
“Small businesses are the backbone of our communities, and after a disaster like this, they need more than just funding,” said Eric Ratliff, BSADD Executive Director. “Through the FIRE program, we’re ensuring they have the resources, guidance, and advocacy to rebuild stronger than before.”
For more information on FIRE’s support services, contact Jeremy Goodson at jeremy.goodson@bigsandy.org or Blake Moss at blake.moss@bigsandy.org.